How to Complete KYB Verification with Persona

Have you read through the KYB Overview, gathered all the required documents, and are now ready to get started on completing KYB? If so, you're in the right place!

Follow the steps outlined below to complete the KYB verification.

How to Complete Your KYB Verification with Persona

Only one admin at your company needs to complete the KYC process. If your Humi account has an Admin role, you or another admin must complete KYC.

This process starts with a notification banner at the top of your Humi account.

Step 1: Using Persona

1. After clicking the banner, you will be taken to a content page outlining the KYB process requirements.
2. Click the Verify business in Persona button to begin the Persona KYB verification process.
3. A window will show in Humi, and an inquiry associated with your account will be created in Persona.

4. Choose your preferred language in the bottom left and click the Get Started button.

   

Step 2: Entering your Business Details

1. Next, you’ll be asked for some business details:
   • Legal business name
   • Business tax identification number
   • Year of incorporation
   • Entity structure (choose one):
     • Sole proprietorship
     • Corporation
     • Partnership
     • Co-operative

2. Persona will then collect your business address.

   • First, enter your Physical Business Address using autocomplete or click “edit address manually.”
   • For some businesses, the Legal Registered Address differs from the physical address. If this is the case, uncheck “Same as physical address” and enter your registered address as well.

   

Step 3: Business Signing Officer and Ultimate Beneficial Owners (UBOs)

1. Next, Persona will collect information about you as the Business Signing Officer and any UBOs.
2. Enter your information for the Signing Officer section
   • First name
   • Last name
   • Job title
   • Email address

3. If you’re an owner, check the “I am also an owner” checkbox

   

4. Click the Next button
5. You’ll be prompted to enter UBO details for all UBOs.
   1. For each UBO, enter:
      • First name
      • Last name
      • Percentage of Ownership
      • Email address

   2. Continue until all UBO’s data is entered

      

6. After entering the UBO(s) details, you, as the business signing officer, will be asked to attest to the validity of this data.

   1. To confirm the information you’ve entered is correct, check the box beside “Please confirm the identity of the Ultimate Beneficial Owner (UBO) to complete this part of the verification process.”

   

7. When you click the Next button, each UBO will be sent an email inviting them to complete the KYC Verification Process.
8. Real-Time Status Tracking: Once the invitations are sent, you can track the progress of each individual directly within the KYB Status Table. The SO KYC (Shareholder Officer) status for each owner is now visible, allowing Admins to see at a glance who has been Approved, who is Pending, or who has been Declined. This ensures you can follow up with specific team members to complete the business verification faster.

Step 4: Business Verification Documents

1. Next, Persona will collect your business verification documents. These fall into three categories:

   1. Pay Verification:

      Please provide documentation that includes the company name, financial institution, account number, and branch/transit number. Acceptable documents include a void cheque or an official bank verification letter. Bank statements will not be accepted.

      Address Requirements
      The address provided must exactly match your business’s legal address. P.O. boxes are not accepted as valid legal addresses.

       

   2. Place and History of Business: Provide one of the following documents, ensuring the legal name and address (including any suite number) match exactly what's listed in Humi:

      • Utility bill from the past 2-3 months
      • Articles of Association
      • Certificate of corporate status or incorporation
      • Annual report
      • Partnership agreement
      • Letter/Notice of Assessment

      Supporting Documents for Trade Names

      If your business operates under a trade name that is different from its legal name, please include one of the following documents to verify the name change:

      • Certificate of Amendment or Name Change
      • DBA (Doing Business As) document

      These documents should include the following details:

      • Legal business name
      • Registered business address (must match the address on file with your jurisdiction)
      • Jurisdiction of incorporation or registration
      • Business identification number (e.g., corporation or business number)

       

   3. Payor Relationship: These documents should detail the UBO as the company's signing officer or director.
      
      You’ll need to provide one of the following:
       

      • Articles of incorporation
      • Business registration
      • Bank verification letter confirming signing authority

       

      

2. Select the category for which you’d like to upload a document(s). You’ll be prompted to import the document(s) into Persona. There are three methods to choose from:

   • Take a photo with your current device
   • Upload from your current device
   • Continue on another device

   

3. Once all documents in a category have been uploaded, click the Submit button.

   

4. Persona will then verify the uploaded documents.

   

5. Go through these steps for each document category. Once all three categories of documents have been uploaded and verified, click Submit documents.

   

6. Nice work! The KYB process is complete, and you’ll be returned to Humi.