How to Complete KYB Verification with Persona

1. After clicking the banner, you will be taken to a content page outlining the KYB process requirements.
2. Click the Verify business in Persona button to begin the Persona KYB verification process.
3. A window will show in Humi, and an inquiry associated with your account will be created in Persona.

4. Choose your preferred language in the bottom left and click the Get Started button.

   

1. Next, you’ll be asked for some business details:

   • Business name (trade name or name used to differentiate multiple Humi accounts)
   • Legal business name
   • Doing business as name (trade name)

   Please note: the three business names provided should match that as classified in Humi.

   • Business tax identification number
   • Year of incorporation
   • Entity structure (choose one):
     • Sole proprietorship
     • Corporation
     • Partnership
     • Co-operative
     • Government Organization 
     • Non-profit

2. Persona will then collect your business address.

   • First, enter your Physical Business Address using autocomplete or click “edit address manually.”
   • For some businesses, the Legal Registered Address differs from the physical address. If this is the case, uncheck “Same as physical address” and enter your registered address as well.

   

If you selected Sole Proprietorship, Partnership, Co-operative, or Government Organization as your Entity Structure, you can simply ignore this step as you will be prompted to complete Step 4 instead.

If you selected Corporation or Non-Profit as your Entity Structure, you will be prompted to complete Director details for Step 3.

1. Next, Persona will collect information about the Directors.
2. Enter their information for the Director section:
   • First name
   • Last name
   • Occupation
   • Country of residence
3. If there are additional Directors, you can select ‘Add another director’ before Continuing.
4. Click the Continue button.
5. Enter their Address details.
6. Click the Continue button.

Next, you’ll be prompted to enter UBO details for all UBOs.

If you selected your Entity Structure as a Non-Profit, you will proceed automatically to Step 5 below.

1. For each UBO, enter:

   • First name
   • Last name
   • Percentage of Ownership
   • Email address

   For the email address, please enter the UBO’s existing Humi account email. If they don’t have one, enter their preferred email address to receive the KYC identity verification link from Persona.

2. Continue until all UBO’s data is entered.

   

3. After entering the UBO(s) details, please select the checkbox to certify that the information provided is true and complete.

   To confirm the information you’ve entered is correct, check the box beside “Please confirm the identity of the Ultimate Beneficial Owner (UBO) to complete this part of the verification process.”

   

4. When you click the Continue button, each UBO will be sent an email inviting them to complete the KYC identity verification process.
5. Real-Time Status Tracking: Once the invitations are sent, you can track the progress of each individual directly within the KYB Status Table. The SO KYC (Shareholder Officer) status for each owner is now visible, allowing Admins to see at a glance who has been Approved, who is Pending, or who has been Declined. This ensures you can follow up with specific team members to complete the business verification faster.

Next, Persona will collect your business verification documents. These fall into three categories:

1. Pay Verification:

   Please provide one of the following documents which includes the company name, a bank institution, an account, and a branch/transit number:

   • A void cheque
   • A bank verification letter, etc.
   • A direct deposit form from your bank

2. Place and History of Business: Provide one of the following documents, ensuring the legal name and address (including any suite number) match exactly what appears in Employment Hero:

   • Utility bill (hydro, gas, water) from the past 2-3 months
   • Licence
   • Tax registration
   • Bank statements
   • Bank letters or agreements
   • Lease agreements
   • Articles of Association
   • Certificate of corporate status or incorporation
   • Annual report
   • Partnership agreement
   • Letter/Notice of Assessment

   We cannot accept self-prepared documents or sale invoices. The address provided must exactly match your business’s legal address. P.O. boxes are not accepted as valid legal addresses.

   Supporting Documents for Trade Names

   If your business operates under a trade name that is different from its legal name, please include one of the following documents to verify the name change:

   • Certificate of Amendment or Name Change
   • DBA (Doing Business As) document

   These documents should include the following details:

   • Legal business name
   • Registered business address (must match the address on file with your jurisdiction)
   • Jurisdiction of incorporation or registration
   • Business identification number (e.g., corporation or business number)

3. Payor Relationship: Please provide a certified government or bank issued document naming the individual with legal signing authority to execute transactions on behalf of the company. That individual must be attested as the Signing Officer on the last page of this form.

   You’ll need to provide one of the following:

   • Articles of incorporation
   • Business registration
   • Bank verification letter confirming signing authority

   Please note that we are unable to accept internal records or documents provided by your lawyer.

   

4. Select the category for which you’d like to upload a document(s). You’ll be prompted to import the document(s) into Persona. There are three methods to choose from:

   • Take a photo with your current device
   • Upload from your current device
   • Continue on another device

   

5. Once all documents in a category have been uploaded, click the Submit button.

   

6. Persona will then verify the uploaded documents.

   

7. Go through these steps for each document category. Once all three categories of documents have been uploaded and verified, click Submit documents.

   

1. As the final step, Persona will collect information about the Signing Officer.
2. If you are a Signing Officer, please select “I am a Signing Officer”.
3. Enter information for the Signing Officer section:
   • First name
   • Last name
   • Job title
   • Email address
4. If you’re an owner, check the “I am also an owner” checkbox and enter in your percentage of ownership.
5. If you’re a Signing Officer, you will need to attest all information including Directors, the Ultimate Beneficial Owners (UBOs), and Documents is accurate.
6. If you’re not the Signing Officer, once you click the Continue button, the Signing Officer you entered the details for will be sent an email asking them to review the KYB form submitted.